Project Summary

Lubeznik Center for the Arts, a hidden gem in Michigan City, Indiana, is a world-class cultural hub that brings the local community together through eclectic programming and exhibits that foster meaningful connections—from poetry slams to educational programming. We knew early on that the visual identity needed to express as much personality as the center itself. 

Much more than a set of rules, the brand guide for Lubeznik was a flexible kit of parts enabling their team to confidently make the new system truly their own — from custom patterns to photography treatments.

The website provided endless opportunities to play with visual and technical details. The interactive platform provides a clear entry point to learn more about the LCA. Dramatic floods of color shift as users scroll through content, and lightly playful animations are cued on rollover to highlight the delightful variety of artwork and programs.

During the course of this project a question continued to surface: What will the future of physical interactions look like post-pandemic? The galleries were off limits to the public during our collaboration, but we worked together to develop tools and laid a thoughtful foundation for safely organizing and announcing future visits to the dynamic space. 

Project worked on and completed at Firebelly.