Project Summary

​​​​​​​The final identity leans into curiosity, flexibility and wonderment, building upon a wide variety of content and visual excitement while imagining what’s next. It offers fresh focus, able to build a flexible, cohesive and meaningful identity system for The Humane Space where elements of the brand showcase people, photography and ideas wrapped and in focus.

Brand Guide: Much more than a set of rules, the brand guide for The Humane Space is a kit of parts that allows their team to confidently speak with their own voice — from colors to fonts and photography treatments. Special attention was paid to color pairings with photography so typical tones feel complementary and connected.

The bracketed logomark form is shared between words of the logotype. Like an exchange or potential connection, the possibilities and filled space are limitless. The logotype retains a curious shift in orientation emphasizing a meandering and personal path to learning. It’s a thought provoking, slower engagement where words reflect flexible points of entry into exploration and wonder. In it’s elongated state, the bracket form begins to look device-like implying dimensionality and context. This graphic device can extend The Humane Space brand identity without relying on the full logo.

This project was completed with Firebelly Design in collaboration with Hype Type Studio.