Project Summary

Strange Loop is a full-service creative content studio that explores all spaces of the entertainment and branding world. Their roster showcases creatives who continuously challenge and enhance the traditional broadcast mold – creating award-winning content for all platforms. When creating content, they aim to do more than just entertain. They deliver stories that unite the community and their team.

Considering Strange Loop's space as a communal gathering point, the lettering and neon had to imbue the studio's personality of bold, fun irreverence. Visitors should be inspired while feeling anchored in a setting that is unmistakably Strange Loop. Nostalgic and optimistic, steamy and cool; the qualities of this signage needed to represent the caliber of their films and creative vision.

A collaboration between Strange Loop, Neon Design Chicago and Will Miller.