Project Summary

We created a full suite of stationery, including a gift certificate set in which every piece fit seamlessly together, literally connecting the new brand to the gift — just a clever little way to build good will among the salon’s clientele. Simple binding materials and reflective, transparent foil stamps, alongside aptly positioned die cuts, radiate the brand’s smart and sleek identity.

Starting with the flagship Wicker Park location, Firebelly worked with their architect and creative directors to apply the new identity throughout the space. Dark wood and glass meet black and white accents, coming together for a look that is timeless and sleek. Outdoor signage got an uplift to attract folks around the always bustling Six Corners.